A masterclass for Hervey Bay business owners
Most local owners we meet are paying for Xero, MYOB, Microsoft 365, Canva or Google — and have never turned on the AI that's already inside them. In ninety minutes I'll walk you through exactly which features to switch on first, with live screenshares of the real workflows, real prompts, and a take-away pack you can use the next morning.
You're not behind. You're under-served. There simply hasn't been a no-nonsense, locally-grounded session that meets you where you are — until now.
By the time we wrap, you'll have:
Live screenshares of Xero's Just Ask, MYOB Snap, Copilot in Outlook, Gemini in Gmail and Canva Magic Studio — real prompts on real workflows, so you know exactly what to do when you're back at your desk.
Tradies, allied health, retail, hospitality, professional services — you'll get a downloadable one-pager of prompts written for the work you actually do, not generic 'top 10' lists.
Including the Australian rules about privacy, client data and the specific things the regulators have flagged. No hype, no fear — just a clear picture so you can move with confidence.
Three concrete moves you can make in the week after the masterclass, ranked by effort and payback.
Jay McCormack is a digital transformation consultant based right here on the Fraser Coast. Over 13 years he’s helped organisations across Australia navigate major technology shifts, from enterprise software rollouts to AI implementation, specialising in making the complicated stuff feel simple.
Jay has presented to business and professional audiences nationally, consistently earning feedback like “Are you a teacher? You are so good at explaining!” He now focuses on helping small and medium businesses understand which AI tools are genuinely useful, which are a waste of money, and where to start without needing a tech background.
You're paying for AI tools that could give you those evenings back.
— and you just haven't turned them on yet.
5 out of 5
Many thanks for an informative and worthwhile presentation.
Jay is a wonderful presenter — very knowledgeable and thorough.
Fabulous presentation. Jay's presentation style is excellent.
Jay is always entertaining and clear, gives great examples and speaks in multiple tones to keep you interested and attentive.
Thanks again for the superb and enlightening presentation.
Very clear delivery of message — easy to understand and informative.
Excellent! Very relevant and interesting.
Are you a teacher? You're so good at explaining.
Jay's knowledge and professional manner is to be commended.
The pain is documented. These are the Australian sources behind the numbers used in this masterclass — drawn from peak bodies, federal surveys and peer-reviewed research.
If you sit through the full 90 minutes and don't walk away with at least one specific AI feature you can switch on this week to save you real time, email me and I'll refund your ticket on the spot. No forms, no follow-up calls.
None. If you can use email, send a text and log in to your accounting software, you have everything you need.
Not strictly. The session is a live screenshare, so you can join from a phone, tablet or laptop — but a larger screen makes it easier to follow the demonstrations and take notes.
Yes. Everyone who registers gets the recording and the prompt pack, even if you can't make it on the day.
If you already have an AI workflow embedded in your business and you're looking for advanced techniques, this isn't the right session for you. This is built for owners who haven't started yet, or have tried once and bounced off.
There are some good free options — and some genuinely generic ones. The difference here is industry-specific examples, Australian regulations baked in, and a Q&A small enough that I can actually get to your questions. You're paying for the time and the focus, not the information.
Full refund any time before the session if you can't make it. After the session, see the guarantee above — if it didn't deliver, email me and I'll refund you.
Spots are limited so the Q&A stays small enough that I can actually get to your questions.